The Perception of The Muslim Community in Malaysia on The Causes of The Halal Crisis In The Country: A Preliminary View

Abstract

The halal industry in Malaysia has witnessed remarkable growth, projected to reach RM30 billion by 2025. However, recent scandals have engendered concerns regarding halal certification processes, resulting in a decline in public trust among Muslims. This preliminary survey investigates the perceptions of Malaysian Muslims concerning the causes of the halal crisis. A total of 195 Muslim respondents, aged 18 to 90 years, were selected through purposive sampling. Data were collected via WhatsApp questionnaires over 30 days and analyzed using thematic analysis. The findings reveal significant factors contributing to the crisis, including a lack of 
awareness regarding halal issues, insufficient public education, modern lifestyles prioritizing convenience over compliance, weak enforcement, ineffective punishments, and a perceived lack of government commitment to halal matters. The study highlights the need for increased public awareness, comprehensive halal education, enhanced enforcement, and a more robust governmental commitment to address the crisis. Recommendations include establishing a dedicated halal agency, launching awareness campaigns,and fostering collaboration among enforcement agencies. Further research into the socio-cultural dynamics influencing halal perceptions is imperative to develop strategies that enhance public understanding and compliance with halal standards.